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Nanoimprint Lithography $58.94 High Quality Content by WIKIPEDIA articles High Quality Content by WIKIPEDIA articles Nanoimprint lithography is a method of fabricating nanometer scale patterns. It is a simple nanolithography process with low cost, high throughput and high resolution. It creates patterns by mechanical deformation of imprint resist and subsequent processes. The imprint resist is typically a monomer or polymer formulation that is cured by heat or UV light during the imprinting. Adhesion between the resist and the template is controlled to allow proper release. Author: Surhone, Lambert M./ Tennoe, Mariam T./ Henssonow, Susan F. Binding Type: Paperback Number of Pages: 18 Publication Date: 2010/08/22 Language: English Dimensions: 6.00 x 9.02 x 0.04 inches

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Market Your Products and Services With Cost-Effective Brochures

While the trend in recent years is to go "digital" and to market using websites and email, most computer users use spam filters so many emailed brochures never reach their target, and it's easy for website visitors to quickly click away from all but the most compelling websites.

The classic "tri-fold" brochure is both cost-effective and a great way to put something tangible into the hands of prospects.

A tri-fold brochure is usually 8.5 by 11 inches, and folds neatly down to about 3.7 inches wide by 8.5 inches tall. This compact size allows it to be sent out as a self-mailer, in a business envelope along with a cover letter and business card, or it can be placed in a brochure rack on a counter, or easily handed out in on-on-one meetings.

Many printing companies offer inexpensive ink on paper printing in four-color process. For example, 1,000 tri-fold brochures can be printed on glossy paper stock with clear coating for about 20 cents each including folding. Because offset printing is a manufacturing process, the  same brochure will cost about 5 cents each when printing a quantity of 10,000.

Tips for a creating a great brochure:

• Communicate one primary message
• Use photographs, graphics and text together
• Use creative graphic design
• Use a clear call to action
• Have your brochure professionally designed

Communicate one primary message

Care must be taken not to try and put too much information into a small tri-fold brochure. You have six panels to work within, but keep in mind most readers may only glance at your brochure and typically will not read all the way through the brochure.

First, write down exactly what the purpose is for your brochure.

Next, list out your primary marketing message. Then, break your marketing message into two or three areas for elaborating upon.

List out ideas for visually explaining your marketing message or products you offer, and list any existing digital assets you may have that could be used in the brochure.

Using photographs, graphics and text together

While some brochure recipients will read everything within the brochure, most readers will first scan the brochure, and might read more of the brochure later when they are ready to proceed to the next step.

Using high quality photographs with short descriptive captions is one way to convey information to the readers who "skim" quickly through the brochure. Quality photographs are powerful communicators, but sometimes brief captions need to be used to reinforce or explain photographs that are not self-explanatory.

Even if you do not have photography that can be used in the brochure, stock photography can often be very cost-effective and saves you the time and effort involved in hiring a photographer.

Graphics, such as color blocks or intricate designs can be used to draw attention to specific information areas.

Text should be easy to read and limited to a few sentences broken with larger headlines or sub-heads.

Use creative graphic design

Creative graphic design can be very effective in making your brochure "un-fold". For example, the outside cover could be one color, and the "fold-in" panel can be a different color, and the inside of the brochure can have a compatible or completely different background color.

Color can be used to unify elements of the brochure or to separate areas of the brochure in order to organize the information and marketing message.

Some thought needs to be put into what is to be shown on each panel of the brochure so there is a natural flow. Having your marketing message or what the brochure is about on the cover of the brochure then leading the reader into the brochure while reinforcing that message on different panels is a great way to reinforce in the reader's mind what you offer or what your product is about.

Use a clear call to action

Even if your brochure is designed to simply introduce your company to a prospective client, a friendly call to action such as, "Call us now" or "Learn more about us at www.AcmeCorp.com/info" can be gentle reminders to the reader to take the next step.

Be sure to have your contact information within the brochure and on the back of the brochure. If the reader gets the urge to call or to go to your website, make it easy for them to do so.

Have your brochure professionally designed

While it is tempting to use a template that came with your word-processor, relying on a generic brochure design to professionally represent your company and to convey your marketing message is not a good idea. Word-processor templates are not intended to be used for professional marketing and often are incompatible with offset printing workflow.

Working with a graphic designer will not only ensure you have a totally unique brochure for your company, he or she will help you in deciding what your primary marketing message is and how best to convey that message throughout the brochure.

It goes without saying that your logo and existing branding should be utiliized, but if you are just starting a business, you may not have much to work from, in which case a graphic designer can put together an attractive logo as well.

Lastly, a seasoned designer usually has access to professional copy writers and photographers, and can help you create a truly professional brochure.

Remember, you may only get one chance to make a great first impression with a potential new client.

About the Author

Vann Baker is the president of Design-First, and has been creating brochures, direct mail, catalogs and other marketing materials for clients for over twenty years. For more insight into effective graphic desing and marketing, visit Design-First.com